A New Chapter for Louisville Luxury: What the Blue Grass Motorsport Sale Means for You

For over 50 years, the Louisville skyline has been defined by a few key names in the automotive world. Recently, one of those names underwent a major change. Blue Grass Motorsport, the longtime home of Porsche, Audi, and Land Rover in Kentucky, has officially transitioned to new ownership under the Germain Motor Company.

As these familiar buildings on Shelbyville Road rebrand to Germain Cars Louisville, many local drivers are asking the same question: "What does this mean for my service, my warranty, and my relationship with my dealer?"

At the Neil Huffman Auto Group, we believe that while the names on the signs may change, the value of a local partnership never does. Here is what you need to know about the changing landscape of Louisville luxury and why "local" still matters.

Since 1966, the Vine and Haynes families built Blue Grass Motorsport into a cornerstone of the Louisville community. Their commitment to excellence earned them countless awards and a loyal following of performance enthusiasts.

The acquisition by the Ohio-based Germain Group marks a significant shift. While Germain is a respected fourth-generation family business, they are new to the Louisville soil. During any corporate transition of this scale, customers often feel like a number in a new database.

While other groups expand across state lines, the Neil Huffman Auto Group has remained rooted right here in Kentuckiana since 1969. As one of the last family-owned and operated dealership groups in the region, our mission hasn't changed in three generations.

If you were a longtime customer of Blue Grass Motorsport and are looking for that same level of "first-name-basis" service, here is what we offer:

-Expert Luxury Service: Our technicians at Neil Huffman Acura and our specialized service centers are factory-trained and equipped to handle high-performance European and Japanese luxury brands. Whether it’s an Audi, a Porsche, or a Land Rover, we provide meticulous care without the corporate "new ownership" backlog.

-The Huffman Advantage: Most corporate groups have rigid policies. We offer the 7-Day Like It or Exchange It Promise* and 110% Price Protection.** We want you to love what you drive, period.

-A Familiar Face: You’ll find the Huffman family, Kim, Shane, and our dedicated team, on the showroom floor, not in a skyscraper in another state.

If you’re a former Blue Grass customer exploring your options during this transition, we invite you to experience the Neil Huffman difference. Whether you are looking for the precision of a new Acura or the rugged capability of a pre-owned luxury SUV, you aren't just a transaction to us. You're a neighbor.

Louisville is a city built on legacy. While we wish our colleagues at the new Germain dealerships the best, we are proud to stand as the longest-running local choice for your automotive needs.

Visit any Neil Huffman location today and see why local ownership is the ultimate luxury.

*Exchange for a vehicle of equal or greater value. Must return vehicle for exchange before the expiration of the lesser of 7 days or 150 miles (whichever comes first), from time of purchase. Vehicle must be in the same merchandisable condition in order to qualify for exchange. Excludes vehicles in high demand, certain exotic vehicles and/or any vehicle that retails for over $100,000, and vehicles sold "as-is."

**If you find a lower advertised price at another Acura, Chevy, GMC, Honda, Mazda, Nissan, Subaru, or Volkswagen Dealer on your new vehicle purchased from Neil Huffman Auto Group within three (3) days of your purchase, we will refund you 110% of the difference. Must provide proof of a lower advertised price from a dealership within 500 miles of the Neil Huffman Auto Group on the same year, make, model and color of vehicle, dated within three (3) days of date of your purchase. Price protection guarantee is valid only after the sale.